Joel Deer

“The Idea is pretty simple - find a small group that cares, give them something remarkable and make it easy to tell their friends (the folks who don’t care as much).” This Seth Godin quote couldn’t be more true. It’s referenced in a great article located in the June issue of The Pragmatic Marketer entitled Maximize Your Word of Mouth Marketing.

One person in ten tells the other nine how to vote, where to eat, and what to buy. Whether you believe that statement or not, its apparent that more and more companies are focusing on social networking to market their product. They want the people that have the best experience with their company to help spread the word about it. The roughly 10 percent of Americans that make up “influentials” are the most engaged in their communities. The same holds true for the business world. That 10 percent wants to know everything they can pertaining to their industry and then in turn want to tell everyone else what they know. Its why Diversified Technology, Inc. is so concerned with our customer satisfaction. A good experience for one customer can lead to more good experiences with others.

Have you read any other good articles or have thoughts on viral marketing? If so, please leave a comment and let me know.

Joel Deer
Marketing Communications